Baal-r is much more than an underwear brand.
It is above all the fruit of a long friendship between two young entrepreneurs, Giova' and Alan. Fans of sports, fashion, and above all hard workers, they decided to create something that really resembles them.
It was during a conversation that a frustration common to many guys put them on the trail: “why is it complicated to find underwear that does the job, without having to choose between comfort, quality and style”
A guy problem
After trying all the major brands, they came to a common conclusion: that every pair of boxers they bought ended up with holes, roughness, irritation, or simply lacked style; nothing seemed to really fit.
That's when they decided to take matters into their own hands.
To create a brand that would allow guys to wear underwear that was comfortable, durable, and stylish, without having to sacrifice one for the other.
We don't settle for "just right" underwear.
Neither do you. That's why our underwear doesn't compromise on comfort or fit.
The world in one fabric
After 8 months of hard work, doubts and questioning, their company finally launched the first line of bamboo fiber boxers.
Since its launch, hundreds of people have supported our initiative and adopted our boxers. Thanks to your encouragement and valuable feedback, we now have nearly 10,000 users !
And this is just the beginning: we're planning even bigger improvements and designs to come. Thank you so much to everyone who made our 2024 so incredible, and we can't wait to share an even more amazing 2025 with you.
Giova' and Alan, Founders of Baal-r.
From morning to night
With their ability to adapt and collaborate with talent from around the world, they eventually unearthed a textile that was still relatively unknown in Europe: bamboo. This textile, discovered through discussions and encounters, ticks all the boxes: comfort, durability, and respect for the environment.
For them, it was clear – bamboo would become the very essence of Baal-r.
